*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

    :root {
      --paper:       #F6F5F1;
      --ink:         #15161A;
      --graphite:    #55554F;
      --hairline:    #DDDCD4;
      --signal:      #08B89D;
      --signal-deep: #0A7C6A;
      --white:       #FFFFFF;
    }

    html { scroll-behavior: smooth; }

    body {
      background: var(--paper);
      color: var(--ink);
      font-family: 'Inter', sans-serif;
      font-size: 17px;
      line-height: 1.65;
      -webkit-font-smoothing: antialiased;
      overflow-x: hidden;
    }

    .mono {
      font-family: 'IBM Plex Mono', monospace;
      font-size: 12px;
      font-weight: 500;
      letter-spacing: 0.08em;
      text-transform: uppercase;
    }

    .wrap { max-width: 1240px; margin: 0 auto; padding-left: 48px; padding-right: 48px; }

    /* ── REVEAL (progressive enhancement) ── */
    .reveal { opacity: 1; transform: none; transition: opacity 0.7s ease, transform 0.7s ease; }
    .js-loaded .reveal { opacity: 0; transform: translateY(20px); }
    .js-loaded .reveal.visible { opacity: 1; transform: none; }
    .d1{transition-delay:0.08s} .d2{transition-delay:0.16s} .d3{transition-delay:0.24s}
    @media (prefers-reduced-motion: reduce) {
      .js-loaded .reveal { opacity: 1; transform: none; transition: none; }
    }

    /* ── NAV ── */
    nav {
      display: flex; align-items: center; justify-content: space-between;
      padding: 0 48px; height: 72px;
      border-bottom: 1px solid var(--hairline);
      background: var(--paper);
      position: sticky; top: 0; z-index: 100;
    }
    .nav-logo { text-decoration: none; display: flex; align-items: center; line-height: 1; }
    .logo-word { font-family: 'Inter', sans-serif; font-size: 17px; letter-spacing: -0.02em; color: var(--ink); }
    .logo-signal { font-weight: 700; }
    .logo-intent { font-weight: 400; }
    .logo-bar { display: inline-block; width: 2px; height: 19px; background: var(--signal); margin: 0 7px; vertical-align: middle; }
    .nav-links { display: flex; gap: 30px; list-style: none; }
    .nav-links a {
      font-family: 'IBM Plex Mono', monospace;
      font-size: 12px; font-weight: 500; letter-spacing: 0.06em; text-transform: uppercase;
      color: var(--graphite); text-decoration: none; transition: color 0.15s;
    }
    .nav-links a:hover { color: var(--ink); }
    .nav-cta {
      font-family: 'Inter', sans-serif; font-size: 13px; font-weight: 500;
      background: var(--ink); color: var(--paper);
      padding: 11px 22px; text-decoration: none; transition: background 0.15s;
    }
    .nav-cta:hover { background: var(--signal-deep); }

    /* ── HERO ── */
    .hero { padding-top: 96px; }
    .hero-meta {
      display: flex; justify-content: space-between; align-items: baseline;
      color: var(--graphite); margin-bottom: 72px; gap: 24px; flex-wrap: wrap;
    }
    .hero-h1 {
      font-family: 'Newsreader', serif;
      font-optical-sizing: auto;
      font-size: clamp(50px, 7.2vw, 104px);
      font-weight: 400; line-height: 1.02; letter-spacing: -0.025em;
      max-width: 1050px;
    }
    .hero-h1 em { font-style: italic; font-weight: 300; }

    /* ── SIGNAL LINE (signature device) ── */
    .signal-line-wrap { margin-top: 72px; }
    .signal-line { width: 100%; height: 44px; display: block; }
    .signal-line path.trace { fill: none; stroke: var(--hairline); stroke-width: 1.5; }
    .signal-line path.pulse {
      fill: none; stroke: var(--signal); stroke-width: 1.5;
      stroke-dasharray: 130 3000; stroke-dashoffset: 130;
      animation: pulseTravel 6s linear infinite;
    }
    @keyframes pulseTravel { to { stroke-dashoffset: -3000; } }
    @media (prefers-reduced-motion: reduce) {
      .signal-line path.pulse { animation: none; stroke-dashoffset: -1400; }
    }
    .divider-line { margin: 0; }
    .divider-line .signal-line { height: 36px; }

    .hero-lower {
      display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: start;
      padding-top: 56px; padding-bottom: 104px;
    }
    .hero-sub {
      font-family: 'Newsreader', serif;
      font-size: 23px; font-weight: 300; line-height: 1.5;
      color: var(--ink); max-width: 460px;
    }
    .hero-actions { display: flex; flex-direction: column; align-items: flex-start; gap: 20px; justify-self: end; }
    .btn-primary {
      font-family: 'Inter', sans-serif; font-size: 14px; font-weight: 500;
      background: var(--ink); color: var(--paper);
      padding: 16px 32px; text-decoration: none; display: inline-block;
      transition: background 0.15s;
    }
    .btn-primary:hover { background: var(--signal-deep); }
    .link-plain {
      font-family: 'IBM Plex Mono', monospace;
      font-size: 12px; font-weight: 500; letter-spacing: 0.06em; text-transform: uppercase;
      color: var(--graphite); text-decoration: none;
      border-bottom: 1px solid var(--hairline); padding-bottom: 3px;
      transition: color 0.15s, border-color 0.15s;
    }
    .link-plain:hover { color: var(--signal-deep); border-color: var(--signal-deep); }

    /* ── CREDENTIALS ── */
    .creds { border-top: 1px solid var(--hairline); border-bottom: 1px solid var(--hairline); background: var(--white); }
    .creds-inner {
      display: flex; align-items: baseline; gap: 26px;
      padding-top: 22px; padding-bottom: 22px;
      color: var(--graphite); flex-wrap: wrap;
    }
    .creds-inner .label { opacity: 0.65; }
    .cred-name { font-family: 'Newsreader', serif; font-size: 16px; font-style: italic; color: var(--ink); }
    .cred-sep { color: var(--hairline); }

    /* ── SECTION SCAFFOLD ── */
    section { padding-top: 120px; padding-bottom: 120px; }
    .eyebrow {
      font-family: 'IBM Plex Mono', monospace;
      font-size: 12px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase;
      color: var(--signal-deep);
      display: inline-block;
      border-top: 2px solid var(--ink);
      padding-top: 10px;
      margin-bottom: 40px;
    }
    .section-h {
      font-family: 'Newsreader', serif;
      font-size: clamp(36px, 4.6vw, 62px);
      font-weight: 400; line-height: 1.1; letter-spacing: -0.02em;
      color: var(--ink); margin-bottom: 28px;
    }
    .section-h em { font-style: italic; font-weight: 300; color: var(--signal-deep); }
    .section-intro { font-size: 17px; line-height: 1.8; color: var(--graphite); max-width: 600px; margin-bottom: 64px; }

    /* ── CONVICTION ── */
    .conviction {
      display: grid; grid-template-columns: 220px 1fr; gap: 56px; align-items: start;
      padding-top: 128px; padding-bottom: 120px;
    }
    .conviction .eyebrow { margin-bottom: 0; }
    .conviction-statement {
      font-family: 'Newsreader', serif;
      font-size: clamp(34px, 4.6vw, 62px);
      font-weight: 400; line-height: 1.12; letter-spacing: -0.02em;
    }
    .conviction-statement em { font-style: italic; font-weight: 300; color: var(--signal-deep); }
    .conviction-sub { font-size: 16px; line-height: 1.75; color: var(--graphite); max-width: 540px; margin-top: 36px; }

    /* ── WHO WE WORK WITH ── */
    .who-section { background: var(--white); border-top: 1px solid var(--hairline); border-bottom: 1px solid var(--hairline); }
    .who-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; }
    .who-col { padding: 0 36px; border-left: 1px solid var(--hairline); }
    .who-col:first-child { padding-left: 0; border-left: none; }
    .who-col:last-child { padding-right: 0; }
    .who-tag { color: var(--signal-deep); margin-bottom: 20px; display: block; }
    .who-title {
      font-family: 'Newsreader', serif;
      font-size: 24px; font-weight: 400; line-height: 1.25; letter-spacing: -0.01em;
      color: var(--ink); margin-bottom: 16px;
    }
    .who-body { font-size: 16px; line-height: 1.75; color: var(--graphite); margin-bottom: 22px; }
    .who-points { list-style: none; }
    .who-points li {
      font-size: 15px; line-height: 1.65; color: var(--graphite);
      padding: 12px 0; border-top: 1px solid var(--hairline);
    }
    .who-quote { margin-top: 88px; max-width: 880px; }
    .who-quote p {
      font-family: 'Newsreader', serif;
      font-size: clamp(24px, 2.6vw, 34px);
      font-style: italic; font-weight: 300; line-height: 1.35;
      color: var(--ink); letter-spacing: -0.01em;
    }
    .who-quote cite {
      display: block; font-family: 'IBM Plex Mono', monospace;
      font-size: 12px; font-style: normal; font-weight: 500;
      letter-spacing: 0.08em; text-transform: uppercase;
      color: var(--signal-deep); margin-top: 20px;
    }

    /* ── PROBLEM ── */
    .why-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 96px; align-items: start; }
    .why-lead {
      font-family: 'Newsreader', serif;
      font-size: clamp(22px, 2.3vw, 30px);
      font-weight: 400; line-height: 1.35; letter-spacing: -0.015em;
      color: var(--ink); margin-bottom: 28px;
    }
    .why-q {
      font-family: 'Newsreader', serif;
      font-size: clamp(30px, 3.2vw, 44px);
      font-style: italic; font-weight: 300;
      color: var(--signal-deep); margin: 8px 0 28px;
    }
    .why-body { font-size: 16px; line-height: 1.8; color: var(--graphite); margin-bottom: 20px; }
    .why-body strong { color: var(--ink); font-weight: 500; }
    .tension-block { background: var(--white); border: 1px solid var(--hairline); padding: 40px; margin-bottom: 20px; }
    .tension-q {
      font-family: 'Newsreader', serif;
      font-size: 23px; font-weight: 400; line-height: 1.35;
      color: var(--ink); margin-bottom: 16px; letter-spacing: -0.01em;
    }
    .tension-a { font-size: 16px; line-height: 1.75; color: var(--graphite); }
    .tension-pill {
      display: block; color: var(--signal-deep);
      font-size: 15px; font-weight: 500; font-style: italic;
      margin-top: 24px; padding-top: 20px; border-top: 1px solid var(--hairline);
    }
    .tension-block.ink { background: var(--ink); border-color: var(--ink); }
    .tension-block.ink .tension-q { color: var(--paper); }
    .tension-block.ink .tension-a { color: rgba(246,245,241,0.74); }

    /* ── WHAT WE DO ── */
    .pillar-list { border-top: 1px solid var(--ink); }
    .pillar-row {
      display: grid; grid-template-columns: 120px 1fr 1.2fr; gap: 48px;
      padding: 44px 0; border-bottom: 1px solid var(--hairline);
      align-items: start;
    }
    .pillar-num { color: var(--graphite); padding-top: 8px; }
    .pillar-title {
      font-family: 'Newsreader', serif;
      font-size: clamp(24px, 2.4vw, 32px);
      font-weight: 400; line-height: 1.2; letter-spacing: -0.015em;
      color: var(--ink);
    }
    .pillar-body { font-size: 17px; line-height: 1.75; color: var(--graphite); }
    .advisor-note {
      margin-top: 64px; max-width: 720px;
      font-family: 'Newsreader', serif;
      font-size: 21px; font-weight: 300; font-style: italic; line-height: 1.55;
      color: var(--ink);
      padding-left: 28px; border-left: 2px solid var(--signal);
    }
    .advisor-note strong { font-weight: 500; font-style: normal; }

    .offer-card {
      background: var(--ink); color: var(--paper); padding: 52px;
      display: grid; grid-template-columns: 0.8fr 1.4fr; gap: 72px;
      margin-bottom: 72px;
    }
    .offer-kicker { color: var(--signal); display: block; margin-bottom: 20px; }
    .offer-title {
      font-family: 'Newsreader', serif; font-size: clamp(38px, 4.5vw, 60px);
      font-weight: 400; line-height: 1.05; letter-spacing: -0.02em; margin-bottom: 18px;
    }
    .offer-meta { font-size: 15px; color: rgba(246,245,241,0.74); line-height: 1.7; }
    .offer-lead { font-family: 'Newsreader', serif; font-size: 25px; line-height: 1.4; font-weight: 300; margin-bottom: 28px; }
    .offer-copy { font-size: 16px; line-height: 1.75; color: rgba(246,245,241,0.78); margin-bottom: 24px; }
    .offer-list { list-style: none; margin-bottom: 32px; }
    .offer-list li { font-size: 15px; line-height: 1.65; padding: 11px 0; border-top: 1px solid rgba(246,245,241,0.2); }
    .offer-card .btn-primary { background: var(--signal); color: var(--ink); }
    .offer-card .btn-primary:hover { background: var(--paper); }
    .offer-next { margin: 0 0 24px; color: var(--signal-deep); }

    /* ── RESULTS ── */
    .results-section { background: var(--white); border-top: 1px solid var(--hairline); border-bottom: 1px solid var(--hairline); }
    .proof-list { border-top: 1px solid var(--ink); }
    .proof-card { border-bottom: 1px solid var(--hairline); padding: 40px 0; cursor: pointer; }
    .proof-top { display: grid; grid-template-columns: 200px 1fr; gap: 48px; align-items: start; }
    .proof-pillar { color: var(--signal-deep); padding-top: 6px; }
    .proof-headline {
      font-family: 'Newsreader', serif;
      font-size: clamp(21px, 2.2vw, 28px);
      font-weight: 400; line-height: 1.3; letter-spacing: -0.01em;
      color: var(--ink); margin-bottom: 14px;
    }
    .proof-headline::before, .proof-result::before {
      display: block; font-family: 'IBM Plex Mono', monospace;
      font-size: 10px; font-weight: 500; letter-spacing: 0.08em;
      text-transform: uppercase; color: var(--signal-deep); margin-bottom: 8px;
    }
    .proof-headline::before { content: 'Noise'; }
    .proof-result::before { content: 'Shift'; }
    .proof-result {
      font-size: 16px; font-weight: 500; color: var(--ink);
      border-left: 2px solid var(--signal); padding-left: 16px;
      margin-bottom: 18px; line-height: 1.55; max-width: 640px;
    }
    .proof-toggle {
      font-family: 'IBM Plex Mono', monospace;
      font-size: 12px; font-weight: 500; letter-spacing: 0.06em; text-transform: uppercase;
      color: var(--signal-deep);
      background: none; border: none; padding: 0; cursor: pointer;
      display: inline-flex; align-items: center; gap: 8px; min-height: 44px;
    }
    .proof-toggle-icon { font-size: 15px; line-height: 1; transition: transform 0.25s; display: inline-block; }
    .proof-card.open .proof-toggle-icon { transform: rotate(45deg); }
    .proof-expanded {
      max-height: 0; overflow: hidden; opacity: 0; margin-top: 0;
      transition: max-height 0.5s ease, opacity 0.4s ease, margin-top 0.3s ease;
    }
    .proof-card.open .proof-expanded { max-height: 2000px; opacity: 1; margin-top: 24px; }
    .proof-expanded-inner {
      border-top: 1px solid var(--hairline); padding-top: 24px;
      display: grid; grid-template-columns: 200px 1fr; gap: 48px;
    }
    .proof-case-intro { font-size: 16px; font-weight: 500; color: var(--ink); margin-bottom: 12px; line-height: 1.65; }
    .proof-case { font-size: 16px; line-height: 1.8; color: var(--graphite); margin-bottom: 16px; max-width: 720px; }
    .proof-case:last-child { margin-bottom: 0; }

    /* ── HOW WE WORK ── */
    .how-steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin-top: 24px; }
    .how-step { padding: 0 36px; border-left: 1px solid var(--hairline); }
    .how-step:first-child { padding-left: 0; border-left: none; }
    .how-step:last-child { padding-right: 0; }
    .how-num { color: var(--graphite); display: block; border-top: 2px solid var(--ink); padding-top: 12px; margin-bottom: 24px; }
    .how-title {
      font-family: 'Newsreader', serif;
      font-size: 28px; font-weight: 400; letter-spacing: -0.01em;
      color: var(--ink); margin-bottom: 14px;
    }
    .how-body { font-size: 16px; line-height: 1.78; color: var(--graphite); }
    .how-cta { margin-top: 72px; }

    /* ── ABOUT ── */
    .about-section { background: var(--white); border-top: 1px solid var(--hairline); }
    .about-grid { display: grid; grid-template-columns: 3fr 2fr; gap: 88px; align-items: start; }
    .about-lead {
      font-family: 'Newsreader', serif;
      font-size: clamp(22px, 2.3vw, 30px);
      font-weight: 400; line-height: 1.4; letter-spacing: -0.015em;
      color: var(--ink); margin-bottom: 28px; max-width: 560px;
    }
    .about-body { font-size: 16px; line-height: 1.8; color: var(--graphite); margin-bottom: 20px; }
    .about-body strong { color: var(--ink); font-weight: 500; }
    .name-tag { margin-top: 36px; }
    .name-tag-name { font-family: 'Newsreader', serif; font-size: 22px; color: var(--ink); letter-spacing: -0.01em; margin-bottom: 4px; }
    .name-tag-role { font-family: 'IBM Plex Mono', monospace; font-size: 12px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--signal-deep); }
    .sidebar-block { border-top: 1px solid var(--ink); padding-top: 18px; margin-bottom: 44px; }
    .sidebar-title { color: var(--signal-deep); margin-bottom: 16px; display: block; }
    .sidebar-body { font-size: 16px; line-height: 1.75; color: var(--graphite); }
    .sidebar-list { list-style: none; }
    .sidebar-list li {
      font-size: 15px; line-height: 1.65; color: var(--graphite);
      padding: 10px 0; border-top: 1px solid var(--hairline);
    }
    .sidebar-list li:first-child { border-top: none; padding-top: 0; }

    /* ── DIAGNOSTIC / LET'S TALK ── */
    .diag-section { border-top: 2px solid var(--ink); background: var(--paper); }
    .diag-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 88px; align-items: start; }
    .diag-body { font-size: 16px; line-height: 1.8; color: var(--graphite); margin-bottom: 32px; }
    .diag-qs { list-style: none; border-top: 1px solid var(--hairline); }
    .diag-qs li {
      display: grid; grid-template-columns: 44px 1fr; gap: 16px;
      padding: 18px 0; border-bottom: 1px solid var(--hairline);
      font-size: 15px; line-height: 1.65; color: var(--graphite);
    }
    .diag-qs .q-mark { font-family: 'IBM Plex Mono', monospace; font-size: 12px; font-weight: 500; color: var(--signal-deep); padding-top: 3px; }
    .diag-callout {
      font-family: 'Newsreader', serif;
      font-size: clamp(24px, 2.4vw, 32px);
      font-weight: 300; line-height: 1.35; letter-spacing: -0.01em;
      color: var(--ink); margin-bottom: 32px;
    }
    .diag-callout span { color: var(--signal-deep); font-style: italic; }
    .diag-result { font-size: 16px; line-height: 1.8; color: var(--graphite); margin-bottom: 28px; }
    .diag-bullets { list-style: none; margin-bottom: 40px; }
    .diag-bullets li {
      font-size: 14px; line-height: 1.65; color: var(--graphite);
      padding: 12px 0; border-top: 1px solid var(--hairline);
    }
    .diag-note { font-family: 'IBM Plex Mono', monospace; font-size: 11px; letter-spacing: 0.06em; text-transform: uppercase; color: var(--graphite); opacity: 0.7; margin-top: 16px; }

    /* ── CONTACT ── */
    .contact-section { display: grid; grid-template-columns: 1fr 1fr; gap: 88px; align-items: center; }
    .contact-lead {
      font-family: 'Newsreader', serif;
      font-size: clamp(36px, 4.2vw, 56px);
      font-weight: 400; line-height: 1.15; letter-spacing: -0.02em;
      color: var(--ink); margin-bottom: 18px;
    }
    .contact-lead em { font-style: italic; font-weight: 300; color: var(--signal-deep); }
    .contact-body { font-size: 16px; line-height: 1.75; color: var(--graphite); max-width: 440px; }
    .contact-label { color: var(--signal-deep); display: block; margin-bottom: 20px; border-top: 2px solid var(--ink); padding-top: 12px; }
    .contact-alt { font-size: 15px; color: var(--graphite); margin-top: 20px; }
    .contact-phone { font-size: 16px; color: var(--graphite); text-decoration: none; display: block; margin-top: 8px; transition: color 0.15s; }
    .contact-phone:hover { color: var(--signal-deep); }
    .contact-loc { font-family: 'IBM Plex Mono', monospace; font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--graphite); margin-top: 20px; }

    /* ── FOOTER ── */
    footer { background: var(--ink); }
    .footer-inner {
      display: flex; justify-content: space-between; align-items: center;
      padding-top: 40px; padding-bottom: 40px; gap: 24px; flex-wrap: wrap;
    }
    .footer-logo { text-decoration: none; display: flex; align-items: center; line-height: 1; }
    .footer-logo .logo-word { color: var(--paper); }
    .footer-nav { display: flex; gap: 24px; list-style: none; flex-wrap: wrap; }
    .footer-nav a {
      font-family: 'IBM Plex Mono', monospace;
      font-size: 11px; font-weight: 500; letter-spacing: 0.06em; text-transform: uppercase;
      color: rgba(246,245,241,0.4); text-decoration: none; transition: color 0.15s;
    }
    .footer-nav a:hover { color: var(--paper); }
    .footer-copy { font-family: 'IBM Plex Mono', monospace; font-size: 11px; color: rgba(246,245,241,0.25); }

    /* ── RESPONSIVE ── */
    @media (max-width: 960px) {
      nav { padding: 0 20px; }
      .nav-links { display: none; }
      .wrap { padding-left: 20px; padding-right: 20px; }
      section { padding-top: 76px; padding-bottom: 76px; }
      .hero { padding-top: 60px; }
      .hero-h1 { font-size: clamp(42px, 9vw, 68px); }
      .hero-meta { margin-bottom: 44px; }
      .hero-lower { grid-template-columns: 1fr; gap: 36px; padding-bottom: 68px; }
      .hero-actions { justify-self: start; }
      .conviction { grid-template-columns: 1fr; gap: 28px; padding-top: 80px; padding-bottom: 80px; }
      .who-grid { grid-template-columns: 1fr; }
      .who-col { padding: 32px 0; border-left: none; border-top: 1px solid var(--hairline); }
      .who-col:first-child { padding-top: 0; border-top: none; }
      .why-grid { grid-template-columns: 1fr; gap: 44px; }
      .pillar-row { grid-template-columns: 1fr; gap: 12px; padding: 32px 0; }
      .offer-card { grid-template-columns: 1fr; gap: 36px; padding: 36px 28px; }
      .proof-top, .proof-expanded-inner { grid-template-columns: 1fr; gap: 12px; }
      .how-steps { grid-template-columns: 1fr; }
      .how-step { padding: 32px 0; border-left: none; border-top: 1px solid var(--hairline); }
      .how-step:first-child { padding-top: 0; border-top: none; }
      .about-grid { grid-template-columns: 1fr; gap: 52px; }
      .diag-grid { grid-template-columns: 1fr; gap: 52px; }
      .contact-section { grid-template-columns: 1fr; gap: 44px; }
      .footer-inner { flex-direction: column; text-align: center; justify-content: center; }
      .footer-nav { justify-content: center; }
    }